Friday, 27 March 2015
Thursday, 19 March 2015
Thursday, 12 March 2015
Focus Group
These images are taken from my focus group which I held in a classroom in college. These people are all my target audience as they're of the age group and they all enjoy the indie genre of music and video.
Strengths- These are the parts of the video and the ancillary products that the focus groups enjoyed and felt I had done well on.
Music Video:
Many poeople said loved how emersed they got into the video and how there was never a part of the video where they were not interested as the storyline was really good.
I also got comments about how much they believed the two actors were in love, how the emotions and actions were portrayed well- I asked them if, as well as directing the actors well, my editing techniques and the colouring of the video helped with this, they all said that it did and that they liked how there was a colour theme throughout.
There was lots of comments on how they liked how it had the time change, they especially liked the part where it was kayleigh singing in the mirrow and then when she takes her locket off, the scene changes to mum in the mirrow, they liked that editing technique.
They liked how they song fitted the style of the video, one girl, Bethany Bell, said 'It goes so well together, it just seems like she should be singing the song'.
One person said its 'brilliant' because its not just a story it also involves a perfomance which shows a lot of the emotion that the girl was feeling.
Everyone commented on how good my filming was and how proffesional it looked.
They also loved the flashabck part right at the end, where there's a few short flash backs, they thought they were realy effective.
Ancilary Products:
Many people liked the ancilary products and liked how there was an ongoing theme of deep reds and the lighter colours from the music video. One person said they like the 'yellowy tinge' that was on the pictures in the digipak carried on from the video, as it gives it a 'vintage feel'.
They all commented on how much they liked the pictures on the products, in particular, it came up about how they loved the way I'd got the picture of kayleigh on the front of the digipak and then on the back its a picture of my mum in the same style, they thought that was really effective.
I asked about wat they thought about including the artists tour dates in the digipak and they really liked the idea, they said it made it more of a collecters item, like the tour date t-shirts that people keep forever.
Weaknesses: These are parts of the video and ancillary products that people think i could improve.
Music Video:
One person said that I should've used an older style looking microphone. In response to this, I search for one at a reasonable price that i could afford everywhere but I wasn't successful, but to use an old style microphone was my initial plan.
Another person said they thought Kayleighs acting couldv'e been better at the end when she see's Josh with another girl. In response to this, Kayleigh found this part quite hard to do but I'm happy with it as she tried her best and we did try a few times with this part of the video.
Ancillary Products:
The only critisim I received about the ancillary products was that the font on the advert should maybe be the same as the digipak. In response to this, as you can see on my blog I've already tried all of this with feedback from my audience feedback in class but it just didn't look right at all nd I've presented this on my blog.
Thursday, 5 March 2015
Wednesday, 4 March 2015
In response to audience feedback
From the feedback, these were chosen products that the audience liked the most from everything I put out. I forgot to include a question about the inside part of my digipak so I actaully haven't had feedback about it yet which I will find some in my own time now.
Within the feedback, I recieved that I should maybe include some text on the advert using the text colour from my digipak (making the artists name that colour was suggested) and with this feedback, I tried it out to see if it looked effective. I found it didnt look very effective and I didn't like it, I also asked some fellow student who agreed that doing that didn't look 'effective' and it made the writing harder to see.
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