In the parts of the music video where Kayleigh (my performer) is being filmed, because she will be set in the 60's I'll need her make up to resemble this and so I will need to find idea's of how I'm going to do this.
In this video, we experiment with 200% speeds against the 50% audio (when recording). We had James miming at the 50% speed whilst we were dancing to the proper speed and so when we sped up the video footage so that James was miming to the proper speed, it made us go at double speed (200%).
Rosie is 19 years old. She loves listening to music and it's big part of her life; she loves listening to music from Paloma Faith as she likes her style and inspiration of music. She likes the indie and vintage style music, clothes and self style. Her fashion choice stands out as its different and has a really vintage style. Her style is inspired by the past and and she loves the look how the woman and men used to dress back in the sixties; she loves bright lipstick and nails, dark eye liner and big hair, she likes to follow fashion and bring her own element into ever outfit as fashion is really important to her and expressing herself ans style is a big part of it. Because of her interest in vintage fashion and style, that's why Rosie really enjoys watching Paloma Faith's music video's and therefore has become interested in her music that she creates too. Rosie enjoys indie music as she enjoys to be different and that's why Lana Del Rey is a favourite of hers because she loves her vintage inspired, indie style music videos and her indie style of music; there's not really any artists like her. She loves to attend concerts and festivals, as she loves to be in an atmospheric environment and listening to the music she's interested. But lastly, Rosie is a very romantic person, she loves the idea of love, always following her heart but has had it broken many times.
This is a mood board based on what I think my ideal target audience would be interested in. This shows a representation of the sort of person they might be.
Music Video Analysis: Lana Del Rey- Summertime Sadness
The video is about two women in love who's loved drifted at the end of summer. This sadly was too much for one of them and so committed suicide. At the news of this caused her ex lover to do the same this as they couldn't live without each other.
This video is very indie and the style of it is very vintage which is why I have chosen to analyse it. The image style is very old fashioned, like you're watching a really old film, with all the 'crackles' on the screen. I would describe the video as quite disorienting, hows its edited with cuts to different things quite quickly and some purposely blurred footage.
At the start of the music video, there is footage of the sky which has been taken over time, the sun is setting, this could represent their love. We then hear a phone call from a woman telling Lana; "remember, I'll always love you, bye". We can't see who's saying it which leaves a sense of mystery. There's then a close up of Lana and she looks sad and lost, this is representing what she's feeling like without her love. It then blanks her out with a white flash, you can still see the silhouette of her though slightly, this could show what she feels is left of her, just her shell, her body, because her soul belongs with someone else.
There's an establishing shot shown, showing cliffs and a waterfall. We then see a long shot of her standing at the top of the cliffs and it cuts to close up of her face and she sings the opening lyrics with a pain on her face. This continuity editing lets us put together what is happening and what might happen, although it's very jumping, it shows continuity editing has been used at the start. There's then a long shot of the back of Lana, we can see the horizon and where the land ends, we see the tree's so aligned and symmetrical but theres a gap where she stands, almost showing that this is what is meant to happen there's a gap there for you to stand in because this is what you have to do, because you can't be happy anymore. The lighting is dull, like it's sun set, again this shows, this lighting has been used to show the end. Her arms then spread apart and we watch her calmly fall off the edge of the cliff and then we see a black screen to show the end.
We then begin to see flash backs of her life and then life together in parts of the music video. It's quite hard to figure what is a flash back and what is not at times. The transactions between different shots are covered by a cloud of smoke covering the screen which is clever, this gives quite an angelic feel as they almost look like clouds; representing heaven.
We see a woman in a red dress, driving fast in a car looking very upset. The over the shoulder shot from the car shows what she's doing and it shows a close up shot of her very disturbed face.
As Lana sings certain lyrics there are lyrical matches in the song; when she is singing about 'telephone wires' there's a shadow of telephone wires going over her and when she sings the word fire, theres a bright orange flame covering the screen.
There are then lots of flashbacks all edited together very fast and then they stop as we see an over the shoulder shot of the ghost of Lana in the car staring at her ex lover as she drives very distressed showing that she's always with her.
We can then see Lana's ex lover, climb over onto the bridge. In between the shots of her on the bridge there are many cuts to short footage of them two together and this could represent what's running through her mind at the moment. There shows a pull focus from establishing the bridge to the emotions on her face as she's standing there and through the flash backs it cuts to an extreme close up of her crying face and then we see her fall from the bridge to show the pain that she's feeling.
We see a statue of Jesus pinned on the cross and it zooms in closer to him and then very are shown various different shots of Lana lifting up her arms just like Jesus before she then jumps of the cliff. This shows that like Jesus, Lana didn't want to die because he wanted to but because he had to, there was no other way, and that represents how Lana felt, like this was the only way out, heartbreak murdered her.
We then see Various shots of Lana and her ex falling to their deaths, slowly and floaty, and theres smoke, it almost looks like they're diving into a calm pool of smoke. Again this could be the representation of heaven and them meeting again in heaven. We obviously don't see them hit the flood but what we do see a red piece of glass hit the floor and smash representing the ex in her red dressing crashing to her death.
There's then more flash back of them both but they're broken up by shots of the two lover consumed in smoke, we see eye line matches of them looking at each other showing they are together again perhaps as the smoke could be heaven.
The video finished with a long shot of the road that some of their memory footage together was taken on, and then we see the spooky spirt of Lana walking down it, showing that road and memories mean something to her as her spirit wanted to visit it.
What I would like my music video to have an old fashioned feel to it, like the music videos of Lana Del Rey and Paloma Faith. So I'd like to to be quite indie.
In the video, It's going to be about an middle ages woman who finds something that reminds her of a young love she once had who screwed her over and she reminisces the old times when they were together. We go back in time to see her when she was with the boy and we see her performing the song using lots of emotion.
My mum will be playing the part of the middle aged woman reminiscing, My friend, Kayleigh, will be playing the part of the younger version of my mum, so we will see her performing the song and there will be footage of her and her young love together. I haven't yet found a suitable boy yet but I'm looking.
My back up choice of song to have on my music video would be Marilyn Monroe's 'Diamonds Are A Girls Best Friend'. I like this song because it really is vintage and and a real classic, it also would have a nice performance video but the quality of sound just isn't good enough and this is why I don't want to use it as I need a good quality soundtrack to my music video.
I have chosen to do a song that is over fifty years old and therefor doesn't have copyright laws that will stop me using it. I have chosen the song 'Crazy' by Patsy Cline. The main reason I have chosen this song is because I have decided that I would like to create a vintage style music video and this song is great for that. You can hear the style of music is old and it fits what I want exactly. Also another reason i have chosen this song is that it is a lovely song, an easy listening song and so will be a good song for all ages to listen to and enjoy. My last reason for choosing this song is that I wanted a female singer as I only have a couple of friends who I believe are reliable and say they will partake in my music video, and they're girls so I needed a song sang by a female.
The more research I do into Christopher Sweeneys work, the more I like the idea of doing a vintage music video like the music videos he directs for Lana Del Rey. I love the look and the vintage feel for them. I have looked at other vintage style music videos such as 'Not F'air' by Lily Allen and directed by Melina Matsoukas.
I have really been influenced to create a vintage style music video from doing further research and I think the best way to do this is to use an old song. As copy right laws run out after 50 years I think it'll be a really good idea to use an old song and do a vintage style video but with a modern twist.
I learnt about how to use the program a lot more, as in how to add footage in and take footage out but what i also learnt was how to use techniques on the footage like reverse the footage so you see what we filmed but going backwards. I also learnt on the program how to import the music in to use for my video that i was creating.
In this piece of work I have learnt how to try and my editing seamless, so it's smooth and flows like how continuity editing should.
I also learnt how different genres of music would differently effect how the clip is perceived, so in our clip in has cheesy, upbeat music playing in the background which give the video clip quite a happy feel and makes the video seem quite positive and bouncy whereas if we'd have used a slow, sad sort of music we would have got a completely different effect showing how influential music is to the footage.
This is the music video me and my two co-students created in our transition classes to media A2. Before the process to create the music video started we were introduced to new technical equipment. Our teacher, Gill, showed us the new cameras we would be able to use to create our video and then taught us how to use them properly, we were then given the chance to go and test out what we had learnt for ten minutes or so. We were also shown equipment that helps make filming look a lot more professional and can make it easier in some ways. Like how to set up a tripod and various other equipment like that. We then were able to start thinking of idea or how we wanted to do our music video which has helped as I have learnt that there needs to be a lot of thorough planning to make sure the music video works. When we were creating the music video we learnt how important it is to find the suitable location and why that needs to be strongly highlighted in planning. We also learnt that finding the white balance every time you change lighting or area because it can make the video look unprofessional and not very good, like we found out. When it came to editing the work we were run through all the different things we could use on the editing software and how to use it. We found that when editing we hadn't got enough footage and had to go back out again. We also found out how to make good transactions during the music video and cool techniques like reversing the footage.